Vision Statement

True Consulting Solutions will be the leading partner in self-funded plan performance and trend management. We will continue to develop comprehensive, innovative, cost-effective solutions to improve the financial well being of our clients while applying the highest level of service.

Mission Statement

We are a industry leading experts specializing in self-funded plan performance and SOMETHING management with a strong emphasis on exceptional service. We partner with our clients to leverage and manage all the benefits derived from self-funding.

Core Values

  • Integrity - to act honestly, never compromising the truth.
  • Respect - to treat our team members, customers, and partners with mutual respect and sensitivity, recognizing the importance of diversity. We respect all individuals and value their contributions.
  • Accountability - to accept responsibility for our actions.
  • Communication - to openly share opinions and views.
  • Continuous Improvement - to always ask ourselves, “How can I do it better?”
  • Teamwork - to support each other’s efforts, be loyal to one another and care for each other both personally and professionally.
  • Innovation - to innovate in everything, from products to processes.
  • Service Passion - to be passionate about service never resting until our customer is 100% satisfied.
  • Entrepreneurial Spirit - to create a culture where entrepreneurship and prudent risk taking are encouraged and rewarded.

We Promise

To provide our clients with a customized solution that:

  • Proactively manages health care spend trend
  • Manages the "silos" and the gaps between them
  • Provide innovative products and services
  • Maintains client and participant satisfaction and loyalty
  • Lowers overall cost of benefits


Laura M. Hirsch

Managing Director

Laura Hirsch is a visionary and innovative senior executive who has more than 30 years of experience in self-funding business strategy, private labeled BPO services, mergers & acquisitions, operational excellence and business development. With healthcare costs continuing to increase, Laura is very passionate about trend management and the pursuit of a solution to the healthcare crisis. She is always striving to help her clients develop cost management strategies that allow them to continue offering high quality plans that are affordable. She is dedicated to her clients and delivers an exceptional experience for all stake holders.

Laura’s experience includes leading a third party administrator (TPA) as president of Nova Healthcare Administrators. Under Hirsch’s leadership, Nova evolved from a traditional TPA to an innovative health care solutions company. Laura and her leadership team applied trend management strategies through an aligned cross functional service model that delivered exceptional results. Nova’s revenue increased by more than 7 times in 9 years under Laura’s leadership.

Prior to joining Nova, Laura spent time as a broker/benefit consultant at Manning & Napier Benefits introducing clients to the concept of self-funding. She also spent more than 20 years at Meritain Health, where she provided leadership in a variety of areas including business development, self-funded operations and technology. She was also responsible for the management of a business process outsourcing (BPO) unit, which included administration for HMO clients as large as 200,000 lives.

As an industry leader, Laura is a sought-after presenter at various conferences. Most recently, she was selected to speak at the Self Insurance Institute of America (SIIA) conference, Columbus Association of Health Underwriters (CAHU) and the Health Rosetta Summit to discuss the a TPAs role with direct primary care (DPC).

View Laura M. Hirsch's profile on LinkedIn

Lisa M. True

Managing Director

Visionary and goal-oriented Senior Executive with demonstrated experience in planning, developing, and implementing cutting edge solutions to address business opportunities. Lisa ensures True Consulting Solutions maintains a unique level of high-quality, personalized service, while meeting and exceeding the expectations of a diverse client base.

Lisa founded True Consulting Solutions, building on more than 30 years of experience in self-funding business strategy, mergers & acquisitions, operational excellence and information technology. Lisa's experience includes over a decade in Fortune 500 and Fortune 21 employers. Lisa has also held key positions at Meritain Health, Fiserv, Fiserv Health and UnitedHealth. Throughout Lisa’s career she formed key relationships with the clients she served; always putting them first.

Lisa holds a Masters of Business Administration and a Bachelor of Science degree in Computer Information Systems.

View Lisa M. True's profile on LinkedIn

Mergers & Acquisitions

If you are looking to sell, exit or retire from the industry, True Consulting Solutions can help. We are interested in organizations that align with our vision and share our ethics and values.

We understand the years of sweat equity that you devoted to growing your business. Your business not only represents financial value to you but an emotional tie that is hard to relinquish. You care about your clients, you care about your brand, you care about your employees and last but certainly not least you care about the reputation and legacy that you’ll leave behind.

We have completed 3 successful acquisitions in the last two years and have retained 99% of the clients we acquired. Each deal was customized to meet the needs of the seller and we worked together to ensure a smooth transition.

If you’re looking to discuss the sale of your business, contact Lisa M. True at 715.574.8894 or via email at to arrange a confidential discussion.